SEO, or Search Engine Optimization, is the process of enhancing your website to achieve higher rankings on search engines like Google, Bing, and Yahoo. While many websites pursue SEO strategies for visibility, the true advantage lies in enhancing website accessibility. SEO makes your site more accessible to users, helping it to be readable and inclusive.
Keyword Ranking: Aiming to rank for a keyword means you want your website to appear in search engine results when users search for that specific term. For example, "web designer in Philadelphia" and "website design in Manayunk" are two different and distinct searches. When deciding on your site's keyword focus consider incorporating terminology such as your company name, industry-specific terms, and your location.
Content Consistency: Using consistent phrasing across your site, including headers, image labels, and internal links, can help you to get ranked for that phrase. The more clearly described and more organized your content is, the better your chances of ranking well.
Ongoing Strategy: SEO is an ongoing effort that requires you to organically incorporate keywords into your content. It is important to pick a method to continually add new and relevant information to your site. Don’t expect immediate results, instead, focus on building a solid foundation that gives an avenue for making relevant updates on your site.
How to prepare your website content to implement basic SEO Strategies
SEO can be approached in many ways. This guide will outline a variety of techniques and provide actionable steps to help you get started. Taking the time to organize and clearly articulate your content in advance will streamline the implementation process and can enhance your overall SEO effectiveness.
Alt Text for image labels
Adding descriptive labels to your images informs search engines about their content through alt text. Since search engines cannot "see" images, each image should have a detailed description with relevant keywords. This also allows for increased keyword usage throughout your content.
Next steps: Write detailed descriptions for each of your photos.
Meta Tags and Descriptions
Meta tags structure your website's headers, functioning as an outline. For example, this section’s header is “Meta Tags and Descriptions,” categorized under H3, it is a subcategory of H2 "How to prepare your website content to implement basic SEO strategies" which is under H1 of "What is SEO? Strategies to Start Impacting Your Rankings and Accessibility". This hierarchy helps user navigation and emphasizes the importance of keywords in headers, indicating the priority of the text on the page.
Next steps: Create an outline for each page, listing main headers and associated keywords.
Optimizing Page Titles
Your page title is one of the first things both users and search engines see. This can be noticed when you click into your site from Google as well as the text displayed in your browser window navigation tab. A well-crafted page title with strategic keywords helps tell search engines what your page is about.
Next steps: Write a title for each page of your site that includes what the page is about, the company name and location
Fine-Tuning Page Descriptions
Page descriptions, or meta descriptions, provide specific details about each page. Write a brief paragraph that highlights your products, services, location, and company name relevant to the content. Focus on creating a clear, concise, and engaging description that accurately reflects your audience without any unnecessary fluff.
Next steps: Write a page description that lists the specific products or services offered
Site Settings
Setting up your Business and Website settings in your Wix website will allow for space to add location information. Accurate location details help search engines understand your business's relevance to local searches, making it easier for customers to connect with you.
Next steps: Gather your business contact details, including your phone number and preferred email address.
Functionality
Enhancing functionality increases the number of indexed pages, providing more opportunities for search engines to access your content. Improved functionality can lead to longer visit durations and reduce the need for custom page builds.
Next steps: List your business processes and identify functionalities that could streamline operations.
Incorporating Call-to-Action Links
Use CTA buttons throughout your website to facilitate navigation. Ensure each section has buttons for easy access. Linking to relevant pages distributes link equity and keeps visitors engaged. Organize your CTAs in the header and footer to guide users effectively.
Next steps: Decide where you want to send people on your website and how you want them to contact you
Backlinking
Backlinks occur when other websites link to yours, signaling credibility to search engines. Building relationships with other brands can enhance your site’s authority
Next steps: See if you are able to have a friend write about your site on their website
User Experience (UX)
Google prioritizes websites with seamless user experiences, including easy navigation, fast load times, mobile responsiveness, and secure browsing. A positive UX contributes to higher rankings.
Next steps: What would make things easier for your clients to contact you?
Content Quality & Relevance
Adding pages to your site enhances your online presence. Search engines prefer websites that offer high-quality, relevant content that meets user intent. Regularly updating your site with fresh information, new products, informative blog posts, promotions, videos, or articles keeps your audience engaged and signals to search engines that your site is active and valuable. Each page is able to get ranked indpendently
Next steps: Write copy that is concise and focused, providing clear descriptions of your services and products without unnecessary fluff.
Submitting a Google Site Map
A Google Site Map is a file that lists all the pages on your website, helping search engines crawl and index them. Submitting a sitemap is one of the simplest ways to ensure that every page on your site is visible to search engines, giving your site a better chance of ranking. Without submitting your site map its possible for Google to still crawl your page, it can just take more time. This is like an expedited way
Next steps: Have your Google credentials available to log into link your search console.
Want to implement SEO on your Wix website? After you've prepared what you can of your content, let’s collaborate. We can assist in addressing any gaps where you may need assistence in creating content with SEO.
Book a collaborative consulting session for a personalized overview of updating these SEO features on your Wix website with a Legend Wix Partner or have us do it for you.
